Tuesday, November 26, 2019
Myself Included
Myself Included Myself Included Myself Included By Maeve Maddox A reader questions my use of the phrase ââ¬Å"myself includedâ⬠in the following extract from a post on who versus that: Many speakers, myself included, feel that who is usually the first choice when the antecedent is human, but recognize that its use is a stylistic choice and not a matter of rule. Sometimes that may be the better choice. Says the reader: Iââ¬â¢m wondering about your use of ââ¬Ëmyselfââ¬â¢. I would have assumed it should be ââ¬Ëme includedââ¬â¢. Or have I misunderstood the reflexive pronouns? Iââ¬â¢m curious because itââ¬â¢s one of my pet peeves when someone ends an email with ââ¬Ëif you have any questions, you can refer to myself.ââ¬â¢ The reader has not misunderstood the general rules for the reflexive pronouns. 1. A reflexive pronoun is used as a direct object when the object is the same as the subject of the verb: ââ¬Å"I cut myself shaving again.â⬠2. The reflexive pronoun is used as an indirect object when the indirect object is the same as the subject of the verb: ââ¬Å"She bought herself a new car.â⬠3. The reflexive pronoun is used as the object of a preposition when the object refers to the subject of the clause: ââ¬Å"My son built our deck by himself.â⬠Note: The phrase ââ¬Å"by + reflexive pronounâ⬠shows that someone did something alone and/or without any help. The same meaning is conveyed when the reflexive pronoun alone is placed at the end of a sentence: ââ¬Å"I baked all the cookies myself.â⬠4. The reflexive pronoun is used to emphasize the person or thing referred to: ââ¬Å"The binding itself is worth à £50.â⬠Note: This use of the reflexive pronoun is especially common when the person referred to is famous or powerful: ââ¬Å"The Queen herself wrote a note of condolence to her butler.â⬠The most common errors made with reflexive pronouns are the sort the reader refers to, the use of a reflexive pronoun when the context calls for a plain personal pronoun: INCORRECT: If you have any questions, you can refer to myself. CORRECT: If you have any questions, you can refer to me. The error here is using a reflexive pronoun as the object of a preposition that does not refer to the subject of the clause (you). Other common errors include the following: INCORRECT: Jack and myself traveled to Greece this summer. CORRECT: Jack and I traveled to Greece this summer. The error is in using the reflexive pronoun as the subject of a verb. INCORRECT: When you give out the presents, donââ¬â¢t forget Margie and myself. CORRECT: When you give out the presents, donââ¬â¢t forget Margie and me. The error here is using reflexive myself as the object of the verb forget. Although the phrases ââ¬Å"myself includedâ⬠or ââ¬Å"including myselfâ⬠seem to defy the rules they have enjoyed a long history of use by reputable writers. The Ngram Viewer indicates that ââ¬Å"including myselfâ⬠is far more common than ââ¬Å"including meâ⬠in printed books. A Web search for ââ¬Å"including meâ⬠brings 617,000 results; ââ¬Å"including myselfâ⬠brings 3,890,000 results. An article by linguist James Harbeck lists fourteen examples of exceptions to the rules. Here are three of them: You seem like a better version of myself. (object of preposition) There are two others here besides myself. (object of preposition) Myself, as director here, will cut the ribbon. (subject of sentence) Sometimes ââ¬Å"including meâ⬠is the obvious choice, but in other contexts, a writer may prefer ââ¬Å"including myself.â⬠Compare: Everyone received a lavish gift, including me. Many scientists, including myself, found the film outrageous in its inaccuracies. The best advice about the use of reflexive pronouns is to master the rules, but to remain aware that sometimes ââ¬Å"nonstandardâ⬠myself may be more idiomatic than me. ââ¬Å"If you have any questions, you can refer to myselfâ⬠is unquestionably nonstandard, but in contexts in which a speaker or writer is espousing an opinion shared by others, ââ¬Å"myself includedâ⬠and ââ¬Å"including myselfâ⬠are established idioms. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:Spelling Test 18 Types of Parenthetical PhrasesCaptain vs. Master
Saturday, November 23, 2019
Martial Tells the Story of Gladiators Priscus and Verus
Martial Tells the Story of Gladiators Priscus and Verus In 2003, BBC produced a television docudrama (Colosseum: Romes Arena of Death aka Colosseum: A Gladiators Story) about Roman gladiators that The Naked Olympics writer Tony Perrottet reviewed, in Television/DVD: Everyone Loves a Bloodbath. The review seems fair. Here is an excerpt: The early phases of the show are squarely embedded in the time-honored tradition of gladiator movies, so much so that there is an inevitable sense of dà ©j vu. (Is that Kirk Douglas slaving away in the quarries? Doesnt that gladiator look a bit like Russell Crowe?) The rustic prisoners first glimpses of imperial Rome, the initial matches in the gladiatorial schoolall are part of the tried-and-true formula. Even the music seems familiar.Still, this new foray into the genre quickly distinguishes itself from its forebears. That final sentence bears repeating. I would recommend watching this hour-long show if it ever comes back to television. The climax of the show is a dramatization of a known Roman fight between gladiators Priscus and Verus. When they fought each other it was the highlight of the games for the opening ceremonies of the Flavian Amphitheater, the sporting arena we usually refer to as the Roman Colosseum. The Gladiator Poem of Marcus Valeriusà Martialisà We know of these capable gladiators from a poem by the witty Latin epigrammatist Marcus Valerius Martialis aka Martial, who is usually referred to as coming from Spain. It is the only detailed such as it is description of such a fight that has survived. Youll find the poem and an English translation below, but first, there are some terms to know. ColosseumThe first term is the Flavian amphitheater or Colosseum which was opened in 80, a year after the first of the Flavian emperors, Vespasian, the one who had built most of it, had died. It does not appear in the poem but was the events venue.RudisThe second term is rudis, which was a wooden sword given to a gladiator to show that he was freed and released from service. He might then start his own gladiatorial training school.The FingerThe finger refers to a type of end to the game. A fight could be to the death, but it could also be until one of the combatants asked for mercy, by raising a finger. In this famous fight, the gladiators raised their fingers together.ParmaThe Latin refers to a parma which was a round shield. While it was used by Roman soldiers, it was also used by the Thraex or Thracian style gladiators.CaesarCaesar refers to the second Flavian emperor, Titus. Martial XXIX English Latin While Priscus drew out, and Verus drew out thecontest, and the prowess of both stood long inbalance, oft was discharge for the men claimed withmighty shouts; but Caesar himself obeyed his ownlaw: that law was, when the prize was set up, tofight until the finger was raised; what was lawful hedid, oft giving dishes and gifts therein. Yet was anend found of that balanced strife: they fought wellmatched, matched well they together yielded. Toeach Caesar sent the wooden sword, and rewards toeach: this prize dexterous valour won. Under noprince but thee, Caesar, has this chanced: whiletwo fought, each was victor. Cum traheret Priscus, traheret certamina Verus, esset et aequalis Mars utriusque diu,missio saepe uiris magno clamore petita est; sed Caesar legi paruit ipse suae; -lex erat, ad digitum posita concurrere parma: - 5 quod licuit, lances donaque saepe dedit.Inuentus tamen est finis discriminis aequi: pugnauere pares, subcubuere pares.Misit utrique rudes et palmas Caesar utrique: hoc pretium uirtus ingeniosa tulit. 10Contigit hoc nullo nisi te sub principe, Caesar: cum duo pugnarent, uictor uterque fuit. Martial; Ker, Walter C. A London : Heinemann; New York: Putnam
Thursday, November 21, 2019
Critically explore the legal and etihical context of delivering Essay
Critically explore the legal and etihical context of delivering healthcare to patients who do not speak English and issues around informed consent- look at the - Essay Example condition is with the care that can be provided and will thus have the option to freely consent to, or refuse treatment on the basis of complete information. The language barrier can be a significant detrimental factor for patients because it can decrease access to and adequacy of health care due to the inability to communicate symptoms effectively, especially when they are brought into the emergency department and the use of language interpreters can significantly reduce the obstacles that are created through the inability of provider-patient to communicate effectively (Woloshin et al 1995:724-28). A study conducted by Hampers et al (1999) in the United States specifically examined the barriers cast by language and the inability of patients and their families to speak English when receiving health care in the emergency department, in order to determine whether there was any difference in diagnostic testing and length of stay. As a result, the practitioners were required to assess health care and make clinical diagnoses without the facility of a full or complete history due to the language barrier between health providers and patients. M oreover, this study showed that such patients were also less likely to be insured when they arrived for emergency services and the hampering of diagnostic and testing resulted in higher costs per patient and longer lengths of stay in the emergency departments. Similarly, a research report was prepared by Shah and Priestley (2001) which examined the experiences of black and minority disabled patients in Leeds hospitals. This report highlighted some of the specific concerns of Asian and black disabled patients and the obstructions to their health care that resulted from the lack of sensitivity of health care providers to language, religious and cultural issues. This report also showed that most minority patients who were older did not know English and the function of interpretation when they arrived at the hospital was carried out
Tuesday, November 19, 2019
Anti-trust behavior of Microsoft Essay Example | Topics and Well Written Essays - 500 words
Anti-trust behavior of Microsoft - Essay Example Further, there were no technical barriers to enter into the market as the product was not developed by using some unique skills or material which were not available to other suppliers in the market.à (Chan, The Seattle Times)There are however, certain other conditions to be met if one can completely characterize a firm as a pure monopoly. One of the key characteristics of monopoly market structure is the high barriers to entry either through technological sophistication or through other legal barriers. Further, seller must have the ability to discriminate on price by either reducing the quantity or price in order to sell more. It was the overall quality and ease with which a general consumer can use Microsoftââ¬â¢s operating system which made it the number one choice for the consumers. The price as well as the graphical user interface of the operating system actually made it simpler for the end users to operate the system.Monopolies could be good because they are quick to achie ve the economies of scale and avail lower average variable cost. Low cost therefore could result into the low prices therefore monopolies could be helpful in allowing consumers to enjoy lower prices. For example, Googleââ¬â¢s search engine services are offered free of cost despite the fact that Google also has achieved the virtual status of a monopoly in the search engine market. Though Google is a monopoly however, its services are offered free of cost to every user therefore this type of monopoly can be good.
Sunday, November 17, 2019
Introduction to communication in health, social care or childrenââ¬â¢s and young peopleââ¬â¢s setting Essay Example for Free
Introduction to communication in health, social care or childrenââ¬â¢s and young peopleââ¬â¢s setting Essay It is important when communicating with people to observe their reactions, this is important for many reasons as it can give us some insight and indication to whether a person has understood us or not, if we have given any direction or are trying to pass on information. By looking at a personââ¬â¢s reactions we get an idea also to how what we are saying is being received. For example if we say something to a colleague or parent we can tell by a personââ¬â¢s reaction if what we have said has made or is making them happy, sad, confused, angry, outraged, worried or excited. If the persons face starts to change to look cross or frown then there is a chance you may offended, upset or made them angry, whereas if a person is smiling, laughing, joking or bright eyed they may be happy or excited. If we can learn to notice and judge these reactions we can adapt and adjust our communication by our tone or language we are using accordingly. It is not only important so you can determine whether what u have tried to convey has been understood. Reactions and body language are a personââ¬â¢s unspoken words or feelings and can at times be up to 30% of communication. If there was someone in my setting whose reactions and or body language become or was different to that of their normal behaviour or that of expected normal behaviour and I was concerned it would be part of my job role to pick up on this and also to communicate this to my appropriate senior within the setting. In our settings there may be many barriers a person might face in terms of communicating with one another. A common barrier is language. Others might include a learning difficulty, hearing impairment, emotional state of a person, intellect of a person, noise a sight and/or speech impairment. The list is endless some barriers are social barriers, some emotional, some environmental. Not only is it part of our role to recognise these barriers it is also our responsibility to try to reduce overcome and eliminate them when trying to communicate effectively. An example of this would be if I had a child, parent or colleague in my setting who had a problem speaking or understanding English I may use body language and facial expressions as a form of communicating and conveying a thought or feeling. Another way I could overcome a language barrier might be to make use of one of the services the setting provides like a translator or interpreter. All of these methods are acceptable and effective ways of overcoming language barriers. Another example of a barrier to communicating would be if I was trying to have a confidential talk with a parent but my environment was crowded and noisy, the noise would be a barrier as it might prohibit us from fully hearing one another and if it is crowded we may not be able to talk confidentially without others hearing or listening so to eliminate the barriers it would be necessary to go somewhere private and less noisy. Confidentiality means information that is privileged private not to be shared or exposed to or by anyone. This could be something that is said, a letter, a document a piece of information that is confidential. In our setting it is essential anyone disclosing and sharing information with us know that we will not share this information unless it is for the well being and safeguarding of the child. In our setting we are constantly being given confidential information whether it be medical need dietary needs educational requirements of or child protection issues. Generally we do not share confidential information with everyone but it is so important that the appropriate people and or organisations are informed and aware. If a child had special dietary requirements we would need to share this information with the staff who supervise the meal/snack times and also the staff in the kitchen. Another time you might share information would be if you had concerns about a childs protection and wellbeing outside of the setting. In these circumstance it is our role to sensitively disclose any concerns, information or observations on that young person to our line manager supervisor or someone in a higher chain of command at the setting to us.
Thursday, November 14, 2019
Portrayal of London in the Opening of Bleak House Essay example -- ess
The first paragraph of Bleak House alone gives the reader an instant idea of how Charles Dickens saw London to be around 1842. He has portrayed the streets to be muddy and extremely polluted, "As much mud in the streets as if the waters had but newly retired from the face of the earth." Here Dickens has used a slight amount of Hyperbole to emphasize his point. He also uses personification when referring to the snow flakes, saying that they have gone into mourning, ?smoke lowering down from the chimneypots, making a soft black drizzle, with flakes of soot in it as big as full-grown snowflakes?gone into mourning, one might imagine, for the death of the sun.? the contrast of the imagery he is using helps for the reader to imagine the scene, the contrast of the black flakes of soot and the white snow flakes, in my opinion could represent good and evil, and the idea that London is so evil and polluted that their snow flakes are no longer white, they have turned black. He also makes refere nce to the cold dark weather they are having at the time, referring to it as ?the death of the sun?. Readers may see this as Pathetic Fallacy as he refers to the foot passengers on the streets of London as having ?A general infection of ill temper? giving the impression that the cold harsh weather and surroundings make people more irritable but also reflecting the peoples ill temperedness in the weather. ?Fog everywhere. Fog up the river, where it flows among green aits and meadows, fog down the river?. Repetition is used a lot here to have impact. The fact that fog is repeated so many times gives the reader the impression that there is an overwhelming amount of fog, and to give the reader the sense that there is no way they can escape the fog, fog ... ...tected from the fog, as if he is like the eye of the storm, ?softly fenced in?. The fog and misery of London which is portrayed in the opening of Bleak House seems to centre on Lincoln?s Inn Hall and the Lord Chancellor, Dickens has given the reader the impression that the government is to blame and that they are just for show and don?t do anything to help, just put on a show for the people of London, as they are purely ceremonial, ?Running their goat-hair and horsehair warded heads against walls of words and making a pretence of equality with serious faces.? Dickens is making the statement that the Government seems to only have time for the rich and successful apposed to the poor and that they do not view society equally, but they try to pretend they do. This gives the reader the impression that London is very much based on classes according to the government.
Tuesday, November 12, 2019
Immelt: Reinventing General Electric
This case study was part of a strategy assignment taken at the SDA Bocconi School of Management. Iââ¬â¢d like to thank my fellows Gouri Wagle, Felipe dellââ¬â¢Oro, Andrea Masina, Paolo Cerchiario, Ashna Suri-Sasmal and myself for the insights that contributed to put through this work. The issue: In September 2009, Geââ¬â¢s Board of Directors reappointed Jeff Immelt as CEO. My team was asked to prepare a memo providing guidance on the following four qustions: 1. The key features of Immeltââ¬â¢s strategy for GE, in compariso to that of his predecessor, Jack Welch.While Jack Welch was mainly focused on short-term objectives, his successor, Jeff Immelt was more concerned about the long-term strategy. Welchââ¬â¢s leadership was characterized by risky projects that led to technological revolutions, aggressive cost cutting schemes and accurate performance measurements. On the other hand, Immelt emphasized organic growth, technological innovations and exploiting emerging oppor tunities. 2. To what extent has Immeltââ¬â¢s strategy been aligned (a) with developments in the external business environment since 2001 and (b) GEââ¬â¢s resources and capabilities?Jack Immeltââ¬â¢s strategy was very much aligned with the external business development and its key resources and capabilities. External business events that occurred during the period 2001-9 included: the destruction of the Twin Towers, Enronââ¬â¢s collapse, the Tyco International Scandal and the 2008-9 financial crisis which brought to light an increased awareness in corporate governance issues. The investment community believed GE hasnââ¬â¢t been transparent with the sources of their profits and subsequently short GEââ¬â¢s shares. GE was then downgraded from AAA to AA+.GEââ¬â¢s response was two fold with the aim of restoring investor confidence and maximizing their value. Firstly, GE improved communication with investors through more detailed financial reporting. Secondly, GE lever aged on its diversified portfolio in order to exploit strategic synergies that would lead to growth in emerging economies. Some of the initiatives included using brand reputation to gain floor in emerging economies such as India and China. In addition, its massive investments in R&Dresulted in new products such as ââ¬Å"Smart Gridâ⬠and sodium battery.GE also exploited itsmanagerial capability to increase efficiency and reduce costs. Consequently, customer satisfaction and coherency within the organization ensued. 3. How well is the strategy performing? Complexity remains a significant challenge for many mega-institutions. The larger and more complex the company, the harder it is to perform extremely well. When Immelt took over from Jack Welch almost 8 years ago (as of April 2009), GE stock was trading at $53 a share. 8 years later, itââ¬â¢s at around $12.The companyââ¬â¢s rating was AAA, the best, awarded to only a handful of enterprises, now itââ¬â¢s AA+. Looking at GEââ¬â¢s share price may give the impression the company destroyed value, but a close look at the companyââ¬â¢s ROE shows that over the period, GE registered an average 19% ROE, which is quite impressive taking into consideration the companyââ¬â¢s exposure to external business environments. Figure 1: GEââ¬â¢s stock against the S&P 500 and Siemens AG (2001-2009) Immelt may have made some mistakes during his tenure as GEââ¬â¢s CEO.GEââ¬â¢s financial arm invested into too risky businesses, including consumer credit cards and real estate. But one should note that before the financial crisis, GE made considerable profits coming primarily from the now-questioned investments in its financial division and no one could have predicted that the financial crisis could have been so pervasive. GE has been investing heavily in R&D and focusing in what it believed would be the business of tomorrow.Since his appointment, Immelt has been busy reshaping GE into one of the worldâ⬠â¢s biggest problem solvers through its infrastructure, energy, transportation and health care divisions in a broad, high-payoff scope. Immelt made some smart divestitures. GE got out of subprime mortgages in 2007 and exited insurance before the sector depressed. Though GE Capital unit suffered huge reversals during the financial crisis, it never registered a loss and the company was able to limit its exposure.Overall, if we take into account the dividends GE paid to investors and all the meltdowns that occurred between 2001 and 2008, Immeltââ¬â¢s performance looks respectable and the company external and forward focus strategy may pay-off. 4. Is there a case for a radical change in strategyââ¬âspecifically, should GE be broken up into a number of more specialized businesses (some of which would be floated as independent quoted companies, others might be sold to existing competitors)? A radical change wouldnââ¬â¢t be a solution for GEââ¬â¢s fate.GE is surely suffering a conglomerate discount because thereââ¬â¢s a lack of tangible and intangible interrelationships among some of its business units. The emergence of GE Capital has created another significant business for GE. GE should therefore try to focus on its two core businesses and get rid of what is not related either to the industrial or to the financial businesses. GE Capital should be horizontally integrated to GEââ¬â¢s industrial business. In addition, GE should keep divesting underperforming and non-core businesses unless they create synergies within the conglomerate.GE should divest NBC Universal, the commercial lending and leasing, and the consumer and industrial businesses, which have registered negative growth since 2004. This could provide required capital to invest in high growth businesses. GEââ¬â¢s future as a successful conglomerate depends on its ability to harness cross-selling and cross-promotion between divisions, exploit scale advantages, differentiate itself from its direct competitors, maintain its role as a national champion, and be coherent with its culture and brand. Immelt: Reinventing General Electric This case study was part of a strategy assignment taken at the SDA Bocconi School of Management. Iââ¬â¢d like to thank my fellows Gouri Wagle, Felipe dellââ¬â¢Oro, Andrea Masina, Paolo Cerchiario, Ashna Suri-Sasmal and myself for the insights that contributed to put through this work. The issue: In September 2009, Geââ¬â¢s Board of Directors reappointed Jeff Immelt as CEO. My team was asked to prepare a memo providing guidance on the following four qustions: 1. The key features of Immeltââ¬â¢s strategy for GE, in compariso to that of his predecessor, Jack Welch.While Jack Welch was mainly focused on short-term objectives, his successor, Jeff Immelt was more concerned about the long-term strategy. Welchââ¬â¢s leadership was characterized by risky projects that led to technological revolutions, aggressive cost cutting schemes and accurate performance measurements. On the other hand, Immelt emphasized organic growth, technological innovations and exploiting emerging oppor tunities. 2. To what extent has Immeltââ¬â¢s strategy been aligned (a) with developments in the external business environment since 2001 and (b) GEââ¬â¢s resources and capabilities?Jack Immeltââ¬â¢s strategy was very much aligned with the external business development and its key resources and capabilities. External business events that occurred during the period 2001-9 included: the destruction of the Twin Towers, Enronââ¬â¢s collapse, the Tyco International Scandal and the 2008-9 financial crisis which brought to light an increased awareness in corporate governance issues. The investment community believed GE hasnââ¬â¢t been transparent with the sources of their profits and subsequently short GEââ¬â¢s shares. GE was then downgraded from AAA to AA+.GEââ¬â¢s response was two fold with the aim of restoring investor confidence and maximizing their value. Firstly, GE improved communication with investors through more detailed financial reporting. Secondly, GE lever aged on its diversified portfolio in order to exploit strategic synergies that would lead to growth in emerging economies. Some of the initiatives included using brand reputation to gain floor in emerging economies such as India and China. In addition, its massive investments in R&Dresulted in new products such as ââ¬Å"Smart Gridâ⬠and sodium battery.GE also exploited itsmanagerial capability to increase efficiency and reduce costs. Consequently, customer satisfaction and coherency within the organization ensued. 3. How well is the strategy performing? Complexity remains a significant challenge for many mega-institutions. The larger and more complex the company, the harder it is to perform extremely well. When Immelt took over from Jack Welch almost 8 years ago (as of April 2009), GE stock was trading at $53 a share. 8 years later, itââ¬â¢s at around $12.The companyââ¬â¢s rating was AAA, the best, awarded to only a handful of enterprises, now itââ¬â¢s AA+. Looking at GEââ¬â¢s share price may give the impression the company destroyed value, but a close look at the companyââ¬â¢s ROE shows that over the period, GE registered an average 19% ROE, which is quite impressive taking into consideration the companyââ¬â¢s exposure to external business environments. Figure 1: GEââ¬â¢s stock against the S&P 500 and Siemens AG (2001-2009) Immelt may have made some mistakes during his tenure as GEââ¬â¢s CEO.GEââ¬â¢s financial arm invested into too risky businesses, including consumer credit cards and real estate. But one should note that before the financial crisis, GE made considerable profits coming primarily from the now-questioned investments in its financial division and no one could have predicted that the financial crisis could have been so pervasive. GE has been investing heavily in R&D and focusing in what it believed would be the business of tomorrow.Since his appointment, Immelt has been busy reshaping GE into one of the worldâ⬠â¢s biggest problem solvers through its infrastructure, energy, transportation and health care divisions in a broad, high-payoff scope. Immelt made some smart divestitures. GE got out of subprime mortgages in 2007 and exited insurance before the sector depressed. Though GE Capital unit suffered huge reversals during the financial crisis, it never registered a loss and the company was able to limit its exposure.Overall, if we take into account the dividends GE paid to investors and all the meltdowns that occurred between 2001 and 2008, Immeltââ¬â¢s performance looks respectable and the company external and forward focus strategy may pay-off. 4. Is there a case for a radical change in strategyââ¬âspecifically, should GE be broken up into a number of more specialized businesses (some of which would be floated as independent quoted companies, others might be sold to existing competitors)? A radical change wouldnââ¬â¢t be a solution for GEââ¬â¢s fate.GE is surely suffering a conglomerate discount because thereââ¬â¢s a lack of tangible and intangible interrelationships among some of its business units. The emergence of GE Capital has created another significant business for GE. GE should therefore try to focus on its two core businesses and get rid of what is not related either to the industrial or to the financial businesses. GE Capital should be horizontally integrated to GEââ¬â¢s industrial business. In addition, GE should keep divesting underperforming and non-core businesses unless they create synergies within the conglomerate.GE should divest NBC Universal, the commercial lending and leasing, and the consumer and industrial businesses, which have registered negative growth since 2004. This could provide required capital to invest in high growth businesses. GEââ¬â¢s future as a successful conglomerate depends on its ability to harness cross-selling and cross-promotion between divisions, exploit scale advantages, differentiate itself from its direct competitors, maintain its role as a national champion, and be coherent with its culture and brand.
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